Page 28 - The STAT Trade Times August 2024 for Website

regionalreport

valuable for the customers. This CEIV in this sector, leveraging its extensive “In recent years, Avianca Cargo has
stamp also enables us to provide reliable network and expertise to efficiently trans- played a crucial role in the perishables in-
service with the highest adherence to port these perishable goods from Latin dustry in Latin America, particularly in flo-
schedules, thereby facilitating the efficient America to the global market. riculture and the transportation of tropical
and safe movement of lithium products “Our overall strategy is centred on rein- fruits, vegetables, and herbs. These prod-
and supporting the industry's expansion forcing our leadership in the transportation ucts, which are in high demand worldwide,
in the region,” says Diogo Elias, Senior VP of perishable goods from South America. require specialised handling to ensure that
Avianca Cargo. We proudly manage a diverse portfolio of they reach consumers in accordance with
“Our network provides access and perishable products, including fresh flowers the highest quality standards.
service to finished products contain- from Colombia and Ecuador, and a variety This is achieved through continuous
ing lithium batteries, such as electronic of fruits, vegetables, and seafood from process improvement, a firm commitment
devices like tablets, cellphones, laptops, countries such as Chile, Brazil, and Peru. to quality and IATA's CEIV Fresh certifica-
medical equipment powered by it, and According to figures provided by WorldACD, tion, which ensures that our processes
other portable electronics across the during 2023, as LATAM group cargo opera- and delivery keep products in the best
region. This ensures a continuous supply tors we transported 45% of the fish export- conditions during transportation,” states
of these essential commodities and meets ed from Chile, 40% of perishable products Elias of Avianca Cargo.
customer needs for the development and from Peru such as asparagus, fish, and fruits, When it comes to e-commerce, the
digital integration of their businesses.” and 88% of fish and 16% of fruits exported Latin American landscape is growing
Latin America is also a major player in by Brazil. Additionally, in the flower export quickly and presents significant poten-
the global market for perishable goods, market, we carried 40% of the shipments tial. While still relatively underdevel-
particularly fresh fruits and vegetables. from Colombia to North America and 65% oped compared to other regions, it has
The region's climate diversity and rich soils from Ecuador, establishing us as leaders in witnessed significant growth, particularly
create optimal conditions for growing a flower transportation from both countries,” accelerated by the pandemic. Brazil leads
wide array of crops. From tropical fruits says Claudio Torres, Commercial SVP for the pack followed by Mexico and Ar-
like bananas, pineapples, and mangoes to South America at LATAM Cargo Chile. gentina. Despite challenges like varying
citrus fruits like oranges and grapefruits, Avianca Cargo recently completed its digital infrastructure, payment prefer-
the continent offers a bountiful harvest. Mother’s Day season by transporting over ences, and logistics, the region offers
Additionally, the growing global demand 400 million flower stems, equivalent to substantial opportunities.
for berries has spurred increased produc- nearly 18,000 tonnes of cargo, on approxi- According to data from Research and
tion in countries like Chile and Mexico. mately 300 flights from Colombia and Markets, the e-commerce market in Latin
LATAM Cargo stands out as a key player Ecuador to the United States. America is projected to grow by 6.55%
26 | AUGUST 2024 www.stattimes.com