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bination of actions and incorporate them
We believe we are into a programme.
In our case, we are always striving to
well prepared for the reduce and improve our fuel use but
second half of the at the same time, we created ‘Let's Fly
Neutral’, a solution based on offsets. We
year even if conditions are concentrating on high-quality offsets
shift from a traditional that have an immediate impact. How does
it work? Basically, our offsets are focused
peak to a more bearish on preservation. Unfortunately, a substan-
situation in terms of tial number of trees are cut down each
year, resulting in a loss of CO2 absorption
demand. capacity. The goal of this initiative is to
conserve such trees, which will have a
create awareness. Two, then there are short-term benefit since those trees will
some who are aware of the dangers and be up and contributing to the reduction
are prepared to go to any length to avoid of CO2 emissions.
them. However, anything may fall through From that standpoint, it's a programme
the cracks at times, which is a concern. that we have opened to a number of
In this instance, you should strengthen clients. Senator International has joined
procedures and maybe add certain safety in, and we had a seasonal Mother's Day
and additional safety standards, such as programme with Kuehne + Nagel, and we
cargo scanning. are also working with MOWI Chile, one of
Then the third type is people who the largest salmon producers in the world.
know lithium batteries are danger- The objective is to use a multi-pronged
ous but refuse to comply with safety strategy to handle the problem in the
requirements. In this case, governments most effective way possible.
must be very active and deliberate in
prosecuting people who are doing this Digitalization and modern
because the consequences of what technologies are now in demand.
they are doing are quite significant. So, I You signed a deal with cargo.one
believe it is more prudent to take a wide in December 2021; how has the
an emergency landing owing to view of the situation and focus on these collaboration been so far? What are
a fire started in cargo caused by three specific levers in order to handle your digitalization plans for 2022
lithium batteries. Do you believe this very significant problem. and 2023?
the government should introduce Digitalization is essential to our value
new safety requirements for the There is a strong emphasis on proposition. It's a win-win situation since
transportation of flammable achieving sustainability. LATAM it makes you a better supplier while also
lithium batteries? How concerned has offered an offset programme making your firm more efficient. This
are you about the safety of called ‘Let's Fly Neutral’ for air is why, at the core of our strategy, is an
lithium transport? freight transportation, to make agreement we signed to convert all of
This is a crucial issue, and we at LATAM an important commitment to the our IT platforms into a single input system
Cargo take it very seriously. We have some partners. Can you please explain called CROAMIS.
of the most stringent criteria for lithium how this programme helps to The fact that we are nearing comple-
battery transportation, and we will always reduce carbon emissions? Senator tion of the deployment of CROAMIS, ena-
maintain them at the highest possible recently joined hands with bles us to do a lot more on a digital side.
level. There is no simple explanation LATAM, do you expect more such One example is the agreements we have
for why this occurs. I feel that a three- partnerships? with WebCargo and cargo.one. Now, our
pronged strategy will make more sense, CO2 is a highly complicated problem and ability to participate in marketplaces adds
and this is because when you look at why there is no single way that will enable us one more way for customers to interact
this happens, there are three major origins to meet our CO2 reduction targets. For with us. This is aligned with the objective
of the problem. example, even if we concentrate on sus- to provide them with more choices: direct
One, there are people who are unaware tainable aviation fuels and look at the best host to host connections, marketplaces,
that the safety of lithium batteries is a con- available solutions in terms of fuel burn and an upgraded internet portal. The
cern and hence do not take the required reduction, we as an industry are still falling idea is to leverage digital to make our
precautions to avoid something from short of the effect we need to make. As a customer's experience easier, quicker, and
happening. To overcome this, you must result, it makes sense to consider a com- more convenient. 

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