Etihad Cargo partners with Rotate to boost customer service

Etihad Cargo has collaborated with Rotate to co-create a sales optimisation tool that will discover sales ideas to assist the carrier's worldwide commercial teams and sales professionals to add value to client relationships.

The first-of-its-kind tool, Sales Cockpit, will analyse data and give recommendations on how Etihad Cargo can develop client relationships, including an overview of existing business and future potential, using advanced custom-built algorithms.

"Sales Cockpit will effectively put all the information Etihad Cargo's sales representatives would need to develop stronger customer partnerships in the palms of their hands, providing actionable, algorithm-generated suggestions and initiatives based on customer-focused data," said Martin Drew, Senior Vice President – Global Sales & Cargo, Etihad Cargo.

Ryan Keyrouse, Managing Director at Rotate said, "Partnering with Etihad Cargo to build the Sales Cockpit will give us unique access to an innovative team to validate the solution and maximise adoption. We are working as one team to unlock the full potential of digitalisation and enable Etihad's sales teams to have more engaging discussions with their customers."

Etihad Cargo and Rotate have begun work on Sales Cockpit, which is scheduled to be available in six months. Following the testing and launch, additional cargo carriers will be able to acquire Sales Cockpit, allowing the whole cargo community to profit from the sales optimisation tool.

Click here to read more

Click Here For More Stories