Page 29 - The STAT Trade Times September 2022 Issue

Traditionally, quotes and bookings had
taken place over the phone but the Covid
pandemic, national lockdowns, working from
home, and skeletal staff levels in the industry
due to Covid accelerated the migration from
phone to email enquiries. The acceptance
of automated quotes and booking through
software platforms has been transformative CargoBooking to provide an end-to-end
for the air cargo industry, changing the way fulfillment solution. A quote request is
businesses are run. The process of manual then created on the CargoBooking plat-
inventorying assets is also expected to soon form, where users can review possible
become a thing of the past. routes and prices, select options for the
In 2021, Awery’s research and analysis of end-customer quote, and check capacity.
market studies revealed that between 70 and Once the information is selected, the end
80 percent of cargo quotes, pre-bookings, Some of the recent customer receives a quote offer email
space checks, and bookings were still pro- innovations include the with the contents of the original request
cessed using emails. With hundreds of email now in a standard format. Confirmed
enquiries per day, airlines and GSAs were adoption of dynamic bookings are created within the system
having to allocate both human and financial of the airline or General Sales Agent.”
resources to complete time-consuming and pricing by airlines which According to Koch, the take-up of eMagic
costly manual data interrogation. allows them to maximize has exceeded Awery’s initial forecasts
Tristan Koch, CCO, Awery Aviation with a 400 percent growth in transactions
Software said, “Awery developed eMagic revenue and also provide between October 2021 and March 2022. Air-
which can read different types of content quicker quotations for the line customers are seeing a 54% conversion
including emails, text, and images and rate from email to eMagic quotations and
convert them into instant air cargo forwarders that require eMagic is widely used throughout the US,
quotes using standard data formats such them at a moment’s Asia, and Europe. Currently CargoBooking
as JavaScript Object Notation (JSON) and and eMagic software process over 20,000
the IATA ONE Record. The information is notice. transactions a month.
carried through to bookings, payments, Nathanaël de Tarade, CEO of Wiremind
and track and trace services, enabling Matthieu PETOT Cargo, also agrees that connectivity and
Awery’s air cargo booking platform CargoAi interaction between stakeholders are

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