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Cross-border shoppers show a stronger
                                                                             preference for out-of-home delivery and
                                                                             returns options compared to social and
                                                                             sustainable shoppers, the report added.
                                                                             "This suggests they value convenience and
                                                                             flexibility when it comes to receiving and
                                                                             returning their orders.
                                                                               "If you’re thinking about expanding into
                                                                             new markets, you might want to consider
                                                                             selling to Poland – 95 percent of Polish shop-
                                                                             pers buy from abroad. While many shop from
                                                                             abroad to get lower prices, some are hesitant
                                                                             to buy due to concerns about longer delivery
                                                                             times. If you are interested in expanding to
                                                                             this market, we recommend offering a reli-
                                                                             able and efficient delivery service that meets
                                                                             their expectations and eases these concerns."
                                            eCommerce, are under 45 with 52 percent   These shoppers (52 percent) get frustrated
          with increasing imbalances leading to op-  being female, 40 percent based in Europe   due to high delivery costs, long delivery
          erational issues."                and 22 percent in APAC.          times (48 percent) and unclear customs
            If e-commerce growth continues at +20   Online shoppers regularly buy from retail-  information (28 percent).
          percent and general cargo grows at +two per-  ers in other countries, and it’s the younger   Andreas Schoenemann, Vice President,
          cent, 2025 air cargo growth would be +seven   generations driving these shopping habits,   Cross-Border, DHL eCommerce says: "As
          percent, the Rotate survey report added.  the survey reported. "As many as 61 percent   transport barriers are reduced, it’s getting
            As many as 71 percent of cross-border   of Gen Z, 57 percent of Millennials and 36   easier for retailers to explore new markets.
          shoppers, according to a survey of 12,000   percent of Gen X have purchased from   Customers may not even be aware that they
          respondents across 24 countries by DHL   abroad within a 12-month period."  are buying from another country. Cross-







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