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PARTNERSHIPS TO

MAKE ECOMMERCE

LOGISTICS MORE (L to R) Teddy Zebitz, CEO, Saudia Cargo; John Batten, CEO,

EFFICIENT Since November 2021, Cainiao and WFS have been work-
EMEAA, WFS; Eric Xu, VP, Cainiao Group and Mohammed Esa,
EVP Group Commercial, WFS

ing together to enhance operational quality for joint partners
like Saudia Cargo. Key service level agreement commitments
Saudia Cargo, WFS and Cainiao collaboration that include a 3-hour e-commerce transit, BUP release within 3
was inaugurated at Liege in Belgium is the beginning hours from ATA, and truck handling in less than 90 minutes.
of a business model for future eCommerce logistics The collaboration has also bolstered the logistics capacity
gateways at global airports. of the eHub, with three temperature-controlled facilities
jointly designed by the three parties. These include areas for
loose 2-8°C (205 sqm), BUP 2-8°C (140 sqm), and loose 15-25°C
(400 sqm), supporting the transportation of perishable and
pharma cargo products. Additionally, the eHub has obtained
BCP certification, enabling the transport of fresh goods and
further enhancing its capacity to facilitate cross-border trade.
This initiative addresses the growing demand for high-
quality logistics operations in the cross-border eCommerce
sector, particularly in the Middle East and European markets.
Earlier this year, Cainiao launched its international express
shipping service, Global 5-Day Delivery, in collaboration with
AliExpress, now available in ten countries worldwide.
The collaboration between Saudia Cargo and Cainiao
includes specific freighter flights from Hong Kong to Riyadh
and Liege, strategically tailored to meet the increasing
logistics demands in these key regions and enhancing
e-commerce delivery efficiency. Furthermore, the contract
extension to WFS for handling over 50,000 tonnes annually
on flights connecting Liege and Riyadh underscores Saudia
Cargo’s ambition for operational excellence and reliable
logistics services.
“Central to this endeavor is our partnership with Cainiao,
leveraging their unparalleled capacity and global network.
t the Liege Airport in Belgium, Saudia Cargo, Our meticulous process, from pre-built ULDs in Hong Kong to
WFS and Cainiao jointly inaugurated a facility seamless handover in Liege via Riyadh, ensures an uninter-
to support and enhance cross-border eCom- rupted flow of eCommerce materials,” said Teddy Zebitz, CEO
Amerce trade. The inauguration of the eHub on of Saudia Cargo.
1 March followed the announcement of the collaboration Investment by WFS in subleasing part of the Cainiao facility
made in Jeddah, Saudi Arabia in November last year. in Liege illustrates its commitment to innovation and effi-
The new collaboration aims to create a business model for ciency, creating a dedicated area for swift and real-time infor-
future eCommerce logistics gateways at global airports and mation processing. The integration of innovative technology
optimizing logistics processes through operational streamlin- solutions, including AGVs, advanced PDAs, digital dash-
ing and the adoption of logistics innovations. WFS, a member boards, and live tracking systems, supports a new generation
of the SATS Group, will handle more than 50,000 tonnes of cargo management systems utilizing IoT technologies to
annually at the Liege hub, which includes three temperature- drive efficient and sustainable e-commerce handling.
controlled facilities. Cainiao, a global leader in eCommerce Through continuously equipping our Liege eHub with cut-
logistics and the largest provider of cross-border eCommerce ting-edge technology solutions and facilities, we managed to
logistics globally, has invested in the logistics procedures and boost the efficiency of logistics operations while improving
facilities. WFS, in close collaboration with Cainiao, operates customer experience through greater transparency and
within the air cargo station. traceability,” said Eric Xu, Vice President of Cainiao Group. 
18 | MARCH 2024 www.stattimes.com