FedEx announces first-of-its-kind data-driven commerce platform
The official launch of the platform is planned for fall 2024
FedEx announced fdx, the first data-driven commerce platform that connects the entire customer journey for companies to grow demand, increase conversion, optimise fulfilment, and streamline returns. FedEx is the only logistics company to connect the entire customer journey by offering end-to-end e-commerce solutions for businesses of all sizes – all in one platform.
“FedEx is transforming into a digitally-led business powered by our extensive physical transportation network, leveraging our scale and insights from moving 15 million packages per day,” said FedEx Corp. president and CEO Raj Subramaniam, who announced the new platform on January 14 at the National Retail Federation’s Big Show. “Through fdx, we will enhance our longstanding relationships with merchants of all sizes to help them optimise and grow their businesses through digital intelligence.”
By providing data and insights that improve visibility and connected capabilities across the customer journey, fdx will help merchants make more strategic logistics decisions from the point of demand to delivery and returns.
The official launch of the platform is planned for fall 2024. The fdx platform is currently available as a private preview [upon request].
The platform combines existing and new FedEx capabilities for customers, including growing customer demand through the ShopRunner member network, increasing conversion, improving visibility and control of shipments, understanding carbon emissions impact, streamlining returns, optimising order fulfilment and creating a custom post-purchase experience.
