Page 29 - STAT Trade Times Novemmber 2024 Magazine for Website

As mentioned, it’s our Sustainability
Strategy Framework that guides our
actions. As for getting our staff on side,
we have had a long-term programme of
engagement through projects such as
our annual Green Week, which seeks to What is good
change their thinking and behaviour, and
to help them understand how their small for the planet
personal actions collectively make huge is usually also
differences. The message has been enthu-
siastically accepted, and they are now as good for our
business.

eager as we are to maintain and increase we take care of the planet we live,
our momentum. do you agree?
Nobody made me and my management
What do you do with the upcycled colleagues champion sustainability. It’s not
cups? Are they available for in our job descriptions (yet!), and we don’t
purchase? get paid more for saving the planet as we
This batch of cups is being given to staff work. It has been a steady progression that
as gifts with a meaning, as well as being started with modest ideas and projects,
used as promotional gifts to industry and has now taken on its own life. Now
friends and customers. Like the bags and we compete to out-do each other for ideas,
teddy bears that went before, they are ef- our staff have willingly joined our journey,
fectively ambassadors for our projects. and we challenge ourselves daily to root out
waste and wasteful habits, and do some-
What more items are in your thing about them. It is an attitude of mind:
imagination to produce through a determination that we will not be the last
upcycling old clothes or other generation on this planet, and that we will try
similar materials used in the to pass it on to our children in a better condi-
terminal? tion than we found it. That matters to us all.
Each year brings new ideas! We have al-
ready produced office furniture, business How strongly do you believe
gifts and décor items from old wooden you're setting a high benchmark
pallets. Then we produced the bags and for others in the aviation and air
bears. Now it’s cups. I have no doubt we cargo industry with what appears
will identify a new source of re-usable to be a small initiative but has a
waste in due course, and an equally significant impact?
imaginative use for it! Perhaps that’s for you to tell me! The fact
that you are interviewing us on this topic
Personally, how closely are suggests that you have seen our progress
you and your senior leadership to date, and feel it’s worth showing to
involved in some of these others. Yes, I hope we do inspire oth-
projects? This is a matter of being ers – because we can’t achieve it all on
creative, making a difference our own. And we’re grateful to our media
and going that extra step to be friends for helping us to broadcast our
conscious of what we do and how sustainability message. 

www.stattimes.com | NOVEMBER 2024 27