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fuel-efficient engines, which reduces
                                                                             our carbon footprint. In the short term,
                                                                             we have made considerable strides in
                                                                             reducing plastic waste by eliminating 41
                                                                             single-use plastic items by 2020, prevent-
                                                                             ing 17 tonnes of waste from reaching
                                                                             landfills. Following the introduction of our
                                                                             enhanced economy experience, we've
                                                                             achieved an 80% reduction in single-use
                                                                             plastics, removing nearly 100 plastic items
                                                                             from our aircraft," added Brun.

                                                                             The booming data centre
                                                                             market
                                                                             Adding to the growth opportunities, the
          from $369 million in 2020 to $1.7 billion                          data centre boom in the Middle East is cre-
          by 2025, at a CAGR of 35.2%, according to                          ating a surge in air cargo demand. The re-
          Markets and Markets.                                               gion's strategic location and government
            "Our focus on enhancing cool chain logis-                        incentives are attracting major data centre
          tics enabled us to achieve a 37% increase in                       investments, projected to reach USD 8.38
          PharmaLife shipments and a 10% increase                            billion by 2028, according to a report by
          in FreshForward shipments in 2023. We                              Arizton Advisory & Intelligence.
          inaugurated a new pharma hub, doubling                               Recent comments by OpenAI CEO Sam
          our cool chain storage and handling                                Altman suggest that the Middle East is
          capacity, enhancing our ability to manage                          being considered as a potential location
          temperature-sensitive shipments. Establish-                        for a global network of AI chip fabrication
          ing Pharma Corridor 2.0 and Fresh Corridor   The UAE's proximity   plants. This development could further
          2.0 have increased our volumes and set new                         accelerate the data centre boom and
          standards in transparency, traceability, and   to significant global   magnify the demand for efficient air cargo
          trackability within the sector," stated Brun.  markets allows      services in the region.
            Highlighting the efficient use of AI                               Tech giants like Microsoft, Amazon, Ora-
          at dnata facilities, Crozier added, “The   Etihad Cargo to reach   cle, and Equinix are setting up data centres
          software of our partner, Gather AI, enables                        in the UAE, Qatar, Bahrain, and Saudi Ara-
          our drones to map the environment, col-  about one-third of the    bia. These multi-billion dollar projects re-
          lect inventory data, count cases, measure   world's population     quire massive shipments of IT equipment,
          temperature, and read barcodes using                               cooling systems, and other infrastructure
          only their cameras, without the need for     within a four-hour    components. Specialised air cargo services
          any additional active infrastructure. With                         are emerging to meet this demand, ensur-
          routine tasks automated with AI, human    flight and two-thirds    ing secure and expedited transportation of
          resources can be allocated to more com-   within an eight-hour     critical hardware to minimise data centre
          plex responsibilities, ultimately improving                        downtime, highlighting the strong synergy
          overall workforce productivity.”          flight, enabling us to   between the growing data centre industry
          Sustainability and                     transport cargo quickly     and the air cargo sector in the Middle East.
                                                                               As airlines and cargo carriers in the
          environmental initiatives                 and efficiently.         Middle East continue to invest in technol-
          Amidst the growth and expansion, airlines                          ogy, adapt to changing market dynamics,
          and cargo carriers in the Middle East are             Stanislas Brun  and foster industry collaborations, they
          also taking proactive steps towards sus-                Etihad Cargo  are well-positioned to capitalise on the
          tainable operations to reduce their envi-                          trends shaping the future of air cargo. By
          ronmental footprint. The aviation industry   Emirates SkyCargo has committed to   addressing the challenges of competition,
          aims to achieve net-zero carbon emissions   reducing its emissions intensity by 20% by   geopolitical risks, and sustainability con-
          by 2050, according to IATA.       2030, compared to 2018 levels.   cerns, while offering specialised services
            Carriers in the region are investing in   "In line with Abu Dhabi Environment   and innovative solutions, the Middle East
          fuel-efficient aircraft, exploring alterna-  Vision 2030 and IATA industry targets, our   is poised to become a leading player in
          tive fuel sources, implementing waste   approach includes a mid-term strategy   the global air cargo market, facilitating
          management programmes, and adopting   of renewing our fleet with aircraft that   seamless trade and connecting busi-
          green logistics practices. For example,   feature lighter structures and more   nesses worldwide. 

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