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Greater female

presence at senior
levels encourages

industry practitioners to
be more receptive to new

ideas, new concepts and
new norms. The broader

perspective which women
introduce to business

can result in greater
agility and better

responses to serious
business issues.

Joanna Li
Hactl
and under-represented areas by 25 percent,
or up to a minimum of 25 percent by 2025.
In fact, dnata has already achieved and
exceeded this target by having 31 percent
representation in its senior positions.
25by2025 is a global initiative led by
IATA to enhance diversity, equity and
inclusion (DE&I) in the aviation industry.
Started in 2019, 25by2025 emphasises the
significance of adopting best practices to
foster greater DE&I and gender balance in
the aviation sector. IATA already has 190+
members and non-members signatories
for the commitment.

Closing the gap
The activity of identifying and encourag-
ing role models is crucial for air cargo and
aviation and for that matter, any industry
and society in the world as the gender gap
in the workplace is still a big hurdle for the
global economy.

www.stattimes.com | MARCH 2024 3