L’Oreal ME partners with Mohebi Logistics to drive efficiency in the Gulf region

Nov 21, 2016: L’Oréal, one of the world’s leading beauty consumer and luxury brands has chosen Mohebi Logistics as a part of its drive to strengthening its distribution in the Gulf region.

According to L’Oréal, three principal factors weighed with it in choosing L’Oréal.

Mohebi Logistics holds a proven track record of managing complex changes in supply chain programmes. It has extensive experience with many large FMCG companies who set high standards for service and reliability. The company also follows a consistent business philosophy of becoming a long-term business partner to all its customers.

L’Oréal Middle East’s Managing Director Thierry Houssin commented, “In-line with our vision to strengthen our local presence in a very dynamic market such as the UAE and shifting to a ‘Direct-to-Retail’ model, we made the decision to partner with Mohebi Logistics based on their solid and strong capabilities with other big FMCG players in the market.”

“We’re proud to be a part of the L’Oréal family,” added CEO Mohammed Mohebi. “This partnership opens up a new vertical in the cosmetics and beauty sector for us. What better way to do that than with the industry-leading company, L’Oréal.”

In its quest to deepen its impact within the Gulf’s highly competitive beauty care markets, L’Oréal will use Mohebi Logistics’ specialist services for FMCG products that cover every link in the supply chain from origin management to last mile delivery.