Etihad Cargo rolls out Sales Cockpit to optimise sales
Sales Cockpit launch across Etihad Cargo's global stations follow co-development of digital sales optimisation tool
Photo Credit: Etihad Cargo
Etihad Cargo, the cargo and logistics arm of Etihad Airways, is officially launching Sales Cockpit, a digital sales optimisation tool that will enable the carrier to enhance customer relationships and add value to its partnerships.
"Etihad Cargo partnered with Netherlands-based Rotate in May 2023 to co-develop Sales Cockpit with the aim of utilising data and machine learning to improve customer service and gain a more in-depth understanding of the carrier's partners and customers. Using custom-built algorithms to analyse data, Sales Cockpit generates tailored and customisable recommendations on how users can strengthen customer relationships by identifying current and future opportunities," says an official release from Etihad.
Etihad Cargo and Rotate have completed the co-development and delivery of the first-of-its-kind tool, the release added. "The carrier will now roll out Sales Cockpit globally, providing its commercial teams with access to updated data analysis and a real-time snapshot of Etihad Cargo's business on particular routes with individual customers and by product."
Stanislas Brun, Vice President Cargo, Etihad Cargo says: "The successful co-development and completion of Sales Cockpit in partnership with Rotate will benefit Etihad Cargo's partners as sales representatives and account managers are empowered by data to have more meaningful interactions with customers. The tailored recommendations provided by this innovative tool will help Etihad Cargo deliver a more efficient and seamless customer journey and boost sales, helping the carrier to develop stronger partnerships and help customers achieve their business objectives."
Ryan Keyrouse, Chief Executive Officer, Rotate adds: "Co-developing Sales Cockpit with an innovative partner like Etihad Cargo gave us unique access to an expert team to rapidly build and validate the solution. The collaboration helped maximise adoption as both head office and local teams were involved throughout its development. We are immensely grateful to the whole Etihad Cargo team for the enthusiasm and energy they put into this project."
Over 50 Etihad Cargo team members were involved in the co-development of Sales Cockpit, contributing over 1,000 of the total 6,000 development hours, the release added. "During the development phase, Rotate and Etihad Cargo's steering team visited ten of the carrier's global stations in 20 weeks, allowing improvements to be implemented in real time following feedback from Etihad Cargo's teams."
Brun says: "Etihad Cargo and Rotate's partnership has enabled the carrier to provide its expertise to help unlock the full potential of digitalisation. Sales Cockpit will benefit not only Etihad Cargo and its customers but also has the potential to transform how other carriers in the wider air cargo community access the vast amounts of data available and use it to start having more meaningful and engaging conversations with their customers."
