Feb 17, 2016: Swiss WorldCargo named Alexander Arafa, currently head of Cabin Crew at SWISS, as head of Global Area Management from June 1. He succeeds Ashwin Bhat, who became head of cargo last October. In his new role Arafa will be in overall charge of the worldwide sales of Swiss WorldCargo products and services.
Thomas Klühr, chief executive officer, stated, “We are delighted to have appointed a proven executive from within our own ranks to this important position. In addition to his extensive sales expertise from his earlier airline career, Alexander also brings the ideal credentials to his new post through the eight years he has spent as the head of our cabin crew corps.”
Alexander Arafa, 55, can draw on thorough airline knowledge along with more than 25 years of experience in the sales field. A German/Egyptian dual national, he began his airline career in Hamburg as an accounting analyst with Northwest Airlines some 33 years ago. He went on to hold sales positions with Olympic Airways and American Airlines before joining Lufthansa in 1993 as its general manager Sales & Distribution USA, based in New York. Three years later he was called to Frankfurt to become vice president Sales Strategy. At the end of 1999 Alexander joined Swissair as head of sales Europe. He was in charge of Product Development at SWISS from 2001 to 2005, and then served three years as vice president sales Europe before assuming his present position as head of Cabin Crew in 2008.
Ashwin Bhat, commented, “We are pleased to welcome Alexander Arafa to Swiss WorldCargo. Alexander’s strong commercial expertise, vast experience and personality, will perfectly complement our current skill set and Swiss WorldCargo culture. “