HSE24 extends logistics partnership with DHL

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Oct 18, 2016: DHL Parcel and the home-shopping company HSE24 have extended their existing contract ahead of schedule for another five years. As a result, DHL continues to be HSE24's largest logistics partner.

The foundation of the successful business relationship is DHL's logistics centre in Greven. Expanded in 2013, the centre features a central warehouse from which the entire warehouse management and logistics processes can be directed and items fed directly into the adjoining DHL parcel centre via a conveyor bridge. With some 1,000 employees, 59,000 square meters of warehouse and handling space (including administrative offices) as well as 40,000 pallet spaces in the high rack warehouse, the DHL logistics centre is one of the most productive fulfillment facilities in Germany. During peak periods employees pick more than 5,000 item orders per hour for HSE24. In fact e-commerce is one of HSE24's largest drivers of growth. In 2015, it comprised a quarter of total revenue, making smooth and reliable logistics processes that much more important for this omni-channel company.

"With the expanded logistics centre in Greven and its direct link with our parcel centre, we can offer an integrated solution that is optimally designed to meet the special requirements of the home-shopping business and the growth strategy of HSE24," said Ole Nordhoff, executive vice president at DHL Parcel Germany.

HSE24's special requirements include quickest possible delivery of ordered goods, flexible handling of fast and frequently changing item assortments, and viable solutions for a wide product range distributed across different categories. These require specific warehousing and varied processing. The Greven site offers both a hanging garment system with textile processing capabilities and a security area for valuable merchandise such as jewelry. Such a broad spectrum of purchasing options results in highly diverse customer orders, which in turn demand complex supply, order picking and packaging logistics services that DHL Parcel provides thanks to its expanded range.

"With DHL we have a powerful logistics partner who is not only perfectly suited to provide the fast, precise and efficient delivery services for our customers that we demand," said Michael Melanschek, head of Logistics & Quality Management at HSE24.

More than 32,000 HSE24 parcels leave the DHL logistics centre in Greven on average every day. In the busy season, that figure can rise to 80,000, with each parcel containing one or more of everything HSE24 has to offer, i.e. some 20,000 different items in seven product categories.

DHL Parcel offers various fulfillment services to a variety of online retailers - from merchandise management, quality control, warehousing, order picking and packaging, through dispatch and delivery to customer front-doors or pre-agreed designated locations, to returns management.

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