Sept 16, 2016: Logistics giant DHL delivered German Designer Marcel Ostertag’s Spring/Summer 2017 collection to New York Fashion Week: The Shows.
As one of the four winners of the DHL Exported programme, Ostertag received shipping, logistics, branding and marketing support from DHL in collaboration with IMG to ensure that his 45 Spring/Summer 2017 designs completed the journey across 4,000 miles from his studio in Berlin to the catwalk in New York City.
“DHL has been a great partner to work with, streamlining the shipping process for my collection to ensure that the pieces arrive safely and in time for my show,” said Ostertag, who presented his collection themed “Air” at The Gallery at Skylight Clarkson Square on September 13.
Fashion brands rely on the “fast logistics” solutions DHL can provide to receive and send samples within tight deadlines, shorten the turnaround time from the runway to the storefront and help ensure healthy profit margins.
“A big trend in fashion sales this year is direct-to-consumer,” said Greg Hewitt, CEO of DHL Express US.
“We specialise in helping companies establish their brands around the world. DHL operates the fastest and most global logistics network available, spanning 220 countries for fashion brands of any size.”
DHL and IMG launched the DHL Exported Programme in 2014 to support designers seeking to expand across international borders. The programme has drawn designers from 36 countries. For the winning designers, DHL Exported is sponsoring a fully produced runway show for two consecutive seasons, providing logistics expertise and shipping the finished collection to the runways in New York, Milan, London or Tokyo.
The three other Cycle Two DHL Exported winning designers will take their second turn on the catwalk in the next few weeks: Sid Neigum at London Fashion Week; Atsushi Nakashima at Milan Fashion Week; and Anne Sofie Madsen at Amazon Fashion Week Tokyo.