Star Alliance appoints Goh as CEO from 2017

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June 07, 2016: Star Alliance, Germany-based brand and project management company which coordinates the activities of the world’s largest and most experienced airline alliance appointed Jeffrey Goh as the Alliance’s chief executive, effective January 1, 2017, to succeed Mark Schwab, who will retire at the end of the year.

“This early decision lays the groundwork for a smooth leadership transition at the top of the Alliance`s management company,” said Calin Rovinescu, chairman of the Chief Executive Board. “Mark Schwab led the Alliance through an important period. After more than a decade of adding new member airlines in significant and strategic markets around the globe, the focus of the Alliance has shifted to a closer integration of customer-facing services, systems and processes.”

 “The last five years have been an extremely rewarding experience in an aviation career that has spanned 42 years,” said Mark Schwab, current chief executive, Star Alliance. “It is a stimulating challenge to initiate change and progress in such a multi-cultural environment so as to meet the evolving needs of aviation customers globally.  I am convinced that our Alliance is well-positioned for an exciting future.”

“It is critical that we not only deliver greater value to our member airlines but also strive constantly to improve and innovate in the interests of over 600 million customers who fly with Star Alliance member airlines every year,” said Goh.

Jeffrey Goh is currently chief operating officer and general counsel of Star Alliance, with responsibilities including strategy and membership development, human resources, joint sourcing and fuel-related projects, as well as legal, finance and project Management.

Jeffrey Goh joined Star Alliance in 2007 from the International Air Transport Association (IATA) and prior to that taught and practised law. He holds a doctorate in the principles and policies of regulating airline competition and regulation.

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