July 06, 2016: Brussels Airlines, Belgium based airline, has appointed Simon Lamkin as CIO, responsible for Technology and Innovation and reports directly to Bernard Gustin, CEO, Brussels Airlines.
Brussels Airlines was the first airline in Belgium to launch online check-in, self-baggage check-in and home printed baggage labels.
“Building on our brand reputation and entrepreneurial spirit, Brussels Airlines wants to become the reference in airline digitalisation for a better customer experience. The arrival of Simon will allow us to reach this ambition,” says Gustin, Brussels Airlines.
Simon is a British top executive with a vast experience in the aviation industry. He joins Brussels Airlines after a successful career at easyJet, where he was the Head of IT Operations Systems. During his time at easyJet, he was responsible for many innovations, including the introduction of Windows tablets in the cockpit; “Halo”, an internet based mobile boarding solution and a fully automated bag drop solution across many European airports.
“Brussels Airlines has the ambition to further invest in new technologies that put the customers’ comfort and the customer experience at its core, while also optimising our work methods,” adds Gustin.
Technology and innovation will be the critical differentiators to allow Brussels Airlines to remain best in class in terms of operational excellence, cost efficiency and customer intimacy.
“We strive for absolute operational excellence in all facets of our operations, including crew planning, fuel consumption and punctuality,” says Lamkin.
“Next to that, our focus is on further improving customer service at the airport, by providing digital solutions to the ground staff, enabling Brussels Airlines agents to offer tailored solutions to our guests.”